Search engine optimization (SEO) is a vital marketing strategy for any business with an online presence. There are two primary ways to improve your site’s SEO, organically or paid, but one is much more effective than the other.
What is organic result in SEO? Organic results are the answers to search queries that show up naturally, rather than those that appear because companies pay for them. Paid SEO is a successful strategy, but organic results are the backbone of search engine’s result pages (SERP).
Organic vs. Paid SEO
The distinction between paid and organic results in SEO is a significant one. Paid advertisements appear because they paid to be there. On the other hand, organic SEO results appear because of a conscious effort to be as relevant as possible.
It may seem like paid advertisements are a much easier way to get visitors. However, a 2020 study found that a first page’s top ten results, the initial five non-paid results make up around 67 percent of all clicks. Most people tend to skip over paid results unless it’s for the specific site they want.
Therefore, optimizing your site’s organic results in SEO is an integral aspect of marketing.
SEO and Google’s Algorithms
Google aims to provide users with the most beneficial and informative results that they can. Therefore, the algorithms in place are quite particular about what belongs on the first page of results.
Additionally, no SERP is the same. Google also uses physical location, social settings, and browser history to compile relevant results. This emphasis on user experience can cause subtle differences between one page of results and another.
Since SEO’s whole concept is to attract natural traffic, it is critical to provide Google’s algorithms with a good reason to deem your site worthy of the first page.
Strategies for Organic Results
Search engine optimization doesn’t just happen overnight. Even if you tried to accomplish this, Google is wary of such quick developments.
There are many ways to build up your SEO slowly and organically, and here are just a few of the most effective:
Keyword Research
Each industry has an array of keywords related to it. Utilizing these valuable tools is fundamental to SEO.
A variety of short and long keywords, along with a balance between general and more specific words and phrases, is an excellent way to get started.
Content Creation
With the keywords that you decide to use on your site, it is essential to write content that includes these words and provides valuable information. Both long-form article content and shorter blog posts go a long way for sharing knowledge with your audience.
Site Optimization
Google doesn’t just look at the content and relevance of your site. It keeps track of how long pages take to load and how long visitors remain on each page. This data is another contribution to where your site ends up in rankings.
Ensuring that your site is aesthetically pleasing, streamlined, and containing various types of valuable content is the core of driving organic SEO results.
Final Thoughts
Since more than 50 percent of all traffic on the web comes from organic results, it is essential to optimize your content. The process can be tedious, but is entirely worth it in the end to increase your visitor count and build authority within your niche.
