SEO is changing all the time. Whether you’re just getting into digital marketing or you’re a pro with years of experience, you know that new trends and rules for getting the most out of your SEO strategy are always cropping up. One of...

In search engine optimization, there are many successful, popular strategies. One of these strategies, while older and lesser-known, is using a technique called a link wheel. It’s a technique that’s free to do yourself and completely...

There is an opportunity for search engine optimization (SEO) in just about every area of a website. These elements include the pictures and graphics that you use on your site.  So, what is image optimization in SEO? Image optimization involves...

Search engine optimization (SEO) is a vital marketing strategy for any business with an online presence. There are two primary ways to improve your site’s SEO, organically or paid, but one is much more effective than the other. What is organic...

What is ‘meta tag’ in SEO? It is information about your website found in the HTML of the page. It tells search engines and web crawlers what your site is and how people should find your site in searches. Meta tags are essential for...